Reciprocal and One Way Link Building Campaigns

Link Building campaigns is an important activity in search engine optimization Process. Back links are one of the most important factors in determining a sites page rank and position in the Google search engine results.

The Number of back links are a crucial factor in Google's algorithm (and in other search engines), a link campaign should be part of your search engine marketing efforts. There are two types of links that a web site can have:

Reciprocal links - Reciprocal link is the one which you can exchange link with any other site by putting its link on your site.

One-way links - One way link is the link which you get from another site to your site without receiving back a link.

Reciprocal linking is a done by a webmaster who searches the internet looking for relevant sites whose theme matches with yours and that he or she can trade links with that site. Once the list of suitable sites has been obtained, a personalized email is sent to the respective webmasters and a request for an exchange of links takes place. When a response is received, webmasters adds that site immediately, and send an email intimating that their link has been added and can be seen at a url on your site.

You need to check regularly that your partners are still linking to your site in order to continue the partnership and retain the back links. Most webmasters are honest and will keep you linked, but there are a few who don't keep the trust. This is quite a time consuming process.

One-way Links : One way Links carry more weightage in the eyes of Google and other search engines and hence are the most suitable type of links. One way linking is not difficult to do, but there will be an amount of effort involved.

The easiest way to get In bound one way links to your site is to do directory submissions. There are many great free directories to submit to, and it's worth the time and effort to get listed in as many as you possibly can.

There are also paid directories which accept the site submissions for free and you can try to get listed in all paid directories that are relevant to your site's topic, if you have budget for that.

You can also get one-way links to your site by issuing press releases. With sites such as prwire, you can submit a press release to them for free, and that will not only get your site exposure, but it will also get you some in-bound links.

Webmaster generally have the ability to compose articles or columns. There are many sites that can get your site listing and exposure by you allowing to post your articles there.

You should be very careful not to overdo the article submission otherwise the search engines may penalize you for duplicate content. This will create in-bound links to your site.