Google Optimization in the SEO Process

Google optimization is one of the most critical factors for search engine optmisation campaign. Google is above all the search engines. Google is based on the key factors as the Google page rank, the renowned Google sand box and inbound links.

Google optimization depends on the three key factors, Google page rank, Google sand box and the inbound links. In the process of optimizing a website you should always see the inbound links pointing to your website domain and pages. Google makes all the difference with the quality of one way inbound links. So you should concentrate on getting quality inbound links for your website. This can be done by article writing, buying links and link exchanges. With the quality inbound links your page rank will increase by itself.


The effect of Google sandbox is on the new domain names and holds them in a filter. Generally all domain names are not held in the filter. Normally by using competitive keywords, adding relevant content and linking external sites to yours can get you out of the Google sand box. One needs to keep patience in such a situation and keep on working according to Google guidelines.


There are certain guidelines for Google optimization.

• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.
• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.
• Add the words in the content users would type to find the pages.
• Always try to use alt text instead of images to display important keywords, contents or links.
• Make sure that your title and alt tags are relevant, descriptive and accurate.
• Keep the links on your pages to less than 100. Get other relevant sites link to yours. Manually submit your site to directories and search engines.
• Submit your site to Google. http://www.google.com/addurl.html.
• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.
• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.
• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.
• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.
• Make pages for users, not for search engines.
• Avoid “doorway” pages with little or no original content.


Some of the don’ts for Google optimization are.


• Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Don't link to web spammers or "bad neighborhoods" on the web, as your own ranking and PR may be affected adversely by those links.
• Never participate in link schemes designed to increase your site's ranking or Page Rank.
• Don't use hidden text or hidden links on your site.
• Don't employ cloaking or sneaky redirects.
• Never send automated queries to Google.
• Don't create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.
• Don't create pages that install viruses or Trojans.
• Do not use unethical tricks to improve search engine rankings
• Don not see any broken links and see site html is correct.
• Try not to use “?” character in dynamic pages.
• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.

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Factors Determining Google Advertising

The most popular online advertising tool in market nowadays is Google AdWords. People who has something to offer in the form of products and services are diverting towards Google AdWords even if all of them are not getting the same return. Many people loose a lot of money either through fraud clicks or poor techniques adopted by them. Google adword is the top money making program and there are ways to use this program for free.

People loose a lot of money on Google AdWords but if they follow certain tips, this would give them a better CTR (click through rates) and help to generate more sales. In your Google AdWords posting Google allows you to put in a few sales punch lines.

As Google is the most used search engine in the world, every webmaster has the goal of getting listed in the top of Google results. All have their own ways to accomplish this objective. PPC (pay per click campaign) with Google AdWords is considered as the easiest way, no doubt it is expensive.

PPC campaigns are very useful to manage and optimize each individual ad. You can determine which ads are performing well and which are not. To monitor the ads you require constant monitoring of keywords and click thru rates. The other point to remember is the conversion ratio so that you can see how much money is spend by you in relation to the sales you are getting. There can be an instance where you had spent a lot of money in just a few minutes with no sales at all.

You need to follow certain tips for Google AdWords for successful advertising campaign. This can help to pick up your online sales and increase the rate of CTR (click through rate). Even through the task of posting a single Google adword campaign looks very easy still you need to follow the certain tips. These tips were generally introduced by Michael Cheney.

Always capitalize your ads

Generate killer headlines!

Do not bother to compete with others on expensive keywords

Concentrate on your ad phrases and study every possibility

Throw questions back to your potential buyers that would see your ad

Filter unnecessary target groups through the use of qualifiers in your ads

Do not waste money on sticking more than one keyword for each single ad

Learn from past mistakes and successes and built on them

Thus Google advertising can be fruitful if you follow the above guidelines carefully and optimally utilize your money through the use of AdWords and ppc campaigns.

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Directory Submission- A Way of Web Promotion

You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution.
Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool.

A web directory is a platform maintained on World Wide Web with information and links of different websites in the form of a catalogue. An ideal web directory will classify websites of different topics in to categories and then subcategories. Directory service providers agree to include websites into their categories. Some of them allow submitting sites free of cost, while some directories need reciprocal link and some are paid.

There are certain guidelines to be followed for directory submission. You should submit the site in the most appropriate category based on the theme of your website. See that the directory has the relevant category or classification to meet your business needs. See the page rank, instances and back links etc of the directory to which you are submitting. If it is a new directory see whether it is cached or not and see the on which date it cached. See the status of other sites which are submitted in it. It should be noticed that directory uses optimized search techniques and past performance of directory has been good.

The URL submitted to the directory is reviewed by an editor. They determine whether the submission of particular website is appropriate in terms of the description, content and category in the directory or not. So SEO experts should keep in mind the instructions of editors or reviewers and follow the necessary guidelines.

Submission in quality web directories can generate traffic for your website. This helps to promote your business sales. It helps in the visibility of website in the World Wide Web and generates more publicity. Moreover submission to directory helps in increasing back links and instances of your website.

Thus directories can be used as an effective advertisement and promotion techniques to promote your online business.

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An Overview on Search Engine Optimization

Search engine optimization is the process of improving and placing your website in the top of the search engines like Google, Yahoo and MSN. It increases the accessibility of your website and improves the amount of clients who see and visit it. It’s a great way to assist in your business growth.

Search engine optimization improves your website position in the search engines on the basis of identification by keywords and phrases that people use to search services and products. Some people clicks on the paid ads on the top or side when use a search engine but a rational user will always use the organic search to find a particular product or company.

Search engine placement can do wonders for your website. A better search engine ranking means better enquiries, better leads and in return better business. In just a short time it will be amazing for you to see the increased traffic. Thus is a way of placing your website in the top of all popular search engines.

Way of search engine optimization consists of web promotion activities. Describe the keywords that best describes your business, services and products. Always pick the right keywords that describe your product and are used by maximum people to search your product. Test the keywords of your page defined by you by searching it on various search engines and do the necessary modifications if necessary according to your requirement and competition. Also make your website content rich in keywords. Only keyword rich content is searched by search engines. This creates good ranking of your website in the search engines. Use the keywords and phrases in title and Meta tags of your web pages also. Submit your website to major search engine and directories. This will make your website familiar to search engines and your website will be easily searchable for a relevant keyword.

There are two types of search engine optimization on page and off page.

On page optimization includes that include main keyword in your title and description and keyword tags on your website. Do not stuff your keyword tag with any other keywords. Use keywords phrases naturally in the content of the webpage at least once in the first paragraph and last paragraph. Bold and italicize your keyword at least once in the heading tags. On page techniques are important for natural and organic search results. Thus on page techniques are used on the webpage itself to let the search engines know the purpose and keywords of the website.

Off page techniques include directory submissions, article submissions, link exchange, blogs, forums etc. This helps in increasing your quality back links and thus more inbounds links for your website. Search engines gives preference to websites which has more back links. This increases the possibility of websites ranking high in search engines.

Thus search engine optimization is a way to improve your website and get the most out of it. Its aim is customizing your website with the goal of improving ranking in the top of search engines on the basis of certain keywords. The people searching for a particular business can find you easily when you customize your website in order to put it on the top and front.

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Implementing Adsense on your website

Adsense is vital part of Google marketing. This allows webmasters to put content relevant advertisements on their websites. If a visitor clicks one of the adsense ads served to the website, the owner is credited for referral. There are certain guidelines that should be followed white creating adsense on a webpage.

Through adsense you can place ad blocks on your webpage. Threre are different opinions about where these adblocks should be placed. Well, the correct placement is to make them blend with the rest of website so that visitors can could find it as useful as content. Mixing these ad blocks with the content should create a natural flow throughout the page. It requires a proper positioning with great care. Generally three ad blocs can be created on web page. The basic aim is to get the visitors click, so position the ads accordingly. The question that arises is where the user clicks. Well it’s said that the most user clicks on the top left of the page.

You can add borders, colors and links etc to ads to make it pop out on the page, the main consideration is what your visitors are searching for when they come to your site. When visitors are looking for some information or solution to a problem, they would go through the content and click on the link assisting in providing them the information. If they visit site for product shopping then its better to have your ads stand out. So when you are building your web pages, you should always keep the visitors in mind.

It’s generally believed that horizontal ads receive more clicks than the vertical ads. As person is used to read horizontally, so they are more likely to get attracted in this layout. So large rectangular ads that read more horizontally have been proved to get more clicks. Ads which are placed above the page footer, below the navigation at the top of the page and on the top left hand side of the page generally get the great click through than the others. The place which is near the middle and above the main content is also considered as good to put your ad blocks.

In case you have created three ad blocks on your page and you want to create more without breaking any adsense rule, you can add Google link units in this case. They are great way to place ads that look like as if they are natural part of site navigation menu but when they are clicked on they take you to a page or targeted ads that are related to your website topic. So you need a lot of thinking while designing the layout of your webpage. Look at other sites and see where they have placed the ads. You can get some ideas surfing other sites.

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SEO Forums - A Way of Web Promotion

Forums are useful resource to promote and market your business enterprise. Forums are good means to increase back links and visitors for your website. The other benefit is that you can discuss your problem with a large segment of experts and specialists. For this it is necessary to make the use of best forums available online. Looking for the best forums and posting in these, there are certain key factors which need to be kept in mind.

Always look for those forums that are associated with your business enterprise. This will be beneficial for your website when you will associate yourself with the forum having the relevant connection with your website theme. The forums related with your business will increase knowledge about the terms and activities related to your business.

Find those forums that have solid reputation and good page rank. It is generally seen that some forums do not have good reputation. Quality forum sites always attract more visitors and create constructive and healthy participation. More ever you can find quality article links and constructive evidence of participants to prove their points.

Forums create an atmosphere of active participation. You can get opinions and solutions from experts and specialists for any problem or query. Find those forums that are very active and create large memberships. This depends on the status of forum websites.

Forum posting need certain factors to be kept in mind. Always read the necessary guidelines in the forums before posting. There are general notifications to be followed in posting. When you are posting for the first time it is good to introduce yourself and then start active postings in the forum of discussions with other members. The status of the participant goes on increasing with the increase in the number of forums posted.

Always do the relevant and topic related postings which suits best with the associated category otherwise there are chances of getting forum banned or blocked by the experts moderator. You can put your website link in the signature of forums but do care about the number of words allowed for signatures. Other factor is never start a new thread for a topic which already exists. Such threads are stopped as moderator does not want to create duplicacy in threads.

It is advised not to submit any harsh, irritating and taunting comments in forums. It disturbs the healthy discussion environment. Also never give humourous comments as it disturbs the seriousness of the topic. The mediator may ban such forums. Try to provide a topic with enough proof and evidence that attracts more and more participants. This will inspire more and more members to participate in your forum thread and thus increase the length of your thread.

Keeping all these guidelines in mind you will be able to utilize the best forums which assists you in overall marketing and promotion of your business enterprise.

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Ways of Successful Internet Marketing

In order to succeed online there are different ways of Internet marketing to achieve your Web Promotion Goals and objectives. As online presence is becoming quite necessary in the recent times, it has become very necessary to accomplish these goals. The general tasks for Successful online marketing compaign include following tasks:-

First of all you need to create a quality website or get it created by experts. An attractive website will attract the visitors to browse through your website thus resulting substantial amount of traffic. The website should have proper navigation structure, sitemap, an attractive design and quality content.

Write quality articles for your website. Circulate this article in article directories and also make it available on your website. The more your content travels online, the better it is for promotion aspects. The article must be related to the theme and keyword of website. Article helps in generating more visitors for your website and increase in back links.

Do submissions in quality directories to get the back links. Place links in other websites ,blogs and forums. This practice will again get more visitors for your internet business. Another step of quick internet marketing is email marketing. With a single go you can reach vast segment of people.

Other source which you can not ignore is Search Engine Marketing. You can effectively place your business on internet and generate more visitors. With it Online internet compaign becomes easy. It gets you those visitors who search in the search engines on the basis of the keywords, product, business and services. So define relevant keywords for your website, look at the search term and business aspect for those keywords. Use of right keywords increases the searching probability for your website.

Another way is online Advertising and PPC ads. You can use banner ads, pop ups to display your products and services for online advertising. This attracts people attention very fast and result in more business generating queries and leads. You can place PPC ads in different websites for your products and services. As it is fast in result getting you can use it for quick internet marketing.

In the recent past the amount and the time spent by companies for achieving successful online goals has increased a lot. It is due to the cut throat competition of business websites in the world wide web. It is observed nowadays that big businesses and giants must have web interface. So the number of websites on the World Wide Web has increased a lot and with this the activities and tasks for achieving successful Internet Compaign has become quite necessary.

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