Link Building Campaign

Link building is not an easy task if you depend purely on manual efforts to go out and request for links in the link building campaign. There are two types of links : one way and reciprocal.

Certain link building tips are

Submit to directories

Do slow and continuous submissions for your website. This is a team work and solution for any site. Start doing directory submission from the very first date your site is up.

Reciprocal link building

Contact webmasters of relevant sites and requesting to have a link exchange. Write emails for the request for link exchange. Mention them the benefits of link building.Remember to give the URL, title as well as description of the link.

To search for a link partner search goggle and other search engines for terms like “keyword reciprocal links”, keyword links”,” keyword link exchange” etc

Article Submissions

Write quality articles that have interesting and useful information and submit these to free article directories. Put link back to your site. Articles provide double benefit, link back and bring traffic. Make keyword anchor link to your site. You can expect good results when you place article to high page rank and high traffic sites. Sometimes you submit articles like submission to directories while in other case you request webmaster via email.

Submit Press Releases

Write press release about your website and submit to press release distribution sites or services.

Submit to social networking sites

Social networking sites are very useful resource these days for getting back links as well as huge traffic. The other benefit is that you get thousands of friends to make there and convert them into your prospective customers. Participating in such type of sites is considered as boom these days. There are many types of such sites available online. Thus it is a great way to have links and traffic.

Get link from .org and .edu sites

Education and organization sites are considered as more valuable sites and links form such sites are valuable links. Search such type of sites. Find out the forums and blogs of the organizations that have content relevant to your website. Make comments in blog and put links in it. Remember that the comment is genuine and not as a spam. In a similar way put your link in forum signature. You can also put blog comment and forum sign at non edu sites.

Participation in link farms

There are certain good link programs where you help others to get them link and others too help you. This is common technique for link building but too much of it should be avoided.

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Website Standards Required for SEO Services In Outsourcing

Outsourcing is a good opportunity for the individuals who get this job and also beneficial for the company which indulge in such type of strategy. Outsourcing helps in getting resources or human resources outside the company or even outside the country that company is based on. In SEO outsourcing every company providing the outsource work expects certain standard of websites work to be done to other companies or individuals on the other end.

So the website standards in SEO Services Outsourcing must include following prospects:

Home page- See if website is organized in a clear fashion that promote navigation. The user should be able to predict immediately about you and what you offer. The home page should be like an information destination and not a lending page. The home page must provide good impressions that general user click through the links.

Performance issues - See whether images, videos and pages in website are able to load quickly. There should be clean and precise code in the site. The website must include the search function that should be fast and useful. Do quality assurance testing of how the site looks on different browsers.

Content - The content should be written clearly and influentially. Include the relevant resources like case studies, articles etc in the website content. The content should effectively describe the products, services and its benefits. Content keyword should be focused on users and search engines but do not include keyword stuffing to fool the search engines. These days search engines give preference to content that is written more from user point of view.

Links and Navigation- Check whether all the links in the website work. See whether all links are clearly marked. The navigation structure should be consistent throughout the website. Determine if the navigation structure links the whole site and provides access to the entire site.

Critical pages- Define the top level page that describes the client's products and services. There should be an About Us page that describes the information about company. Define "Contact Us" page that is entirely clear and informative. Define "Questions and Answers" page where users can ask questions and answer their own. Define testimonials section. Make a blog for website to update it frequently. Create a social bookmarking button to take advantage of web 2.0 technology.

Usability - See whether the website is well organized and user is easy to find the information in it. Create Sitemap that combine all the contents of organizational structure and links to the pages. Try to keep site user friendly. The site should be easy to read and write on the web. Use the bullets, headlines and other stylish content whenever required. Try to use CSS to control the layout of entire site.

Search Engine Optimization - See whether the site is search engine friendly. Try to optimize the site for specific and relevant keywords. Try to acquire a lot of high quality and relevant links. For Web Promotion benefits use the online press release and social media marketing. The navigation structure should provide the access to the entire site.

Thus the companies which provide the services of outsourcing to its far clients must define above stated web promotion standards while designing and promoting a website. This will be beneficial in achieving their long term online goals and objectives.

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Directory Submission Services Helps to Promote Your Website

To increase back links of your website, directory submission is considered as one of the most useful methods. This is one of the most important parts of one way link building strategy. To improve search engine rankings and to build great number of back links to a site, it is one of the cheapest ways.


A directory listing helps you to get increased traffic and thus increase in business. Paid directory gives premium service with faster approval. Generally owners try to create a quality directory for users. As in a library we can find books of different titles, a web directory is a collection of websites of different themes and categories.

Directories submission services are a good means to promote a new website. Do not submit the same web URL more than once and do not hide your listing. Always go for manual submissions. Automatic submissions may get banned due to repetitive content or chances of errors in it. Do not use the same title, description and keywords. Using the same link text or title of your submission, all the sites providing the link back to you will show the same title and description and it seems a bit unnatural as search engines will pick the same repetitive text. Do submissions in only those directories that are cached, indexed and friendly to search engines. Do not submit sites that consist mainly of affiliate links.

Before using directories do not ignore the importance of doing keyword research. Develop those titles ad descriptions for your listing that are keyword rich. Find those keywords that seem to be best for your business. The process of using multiple title and keywords helps you to get maximum benefits of search engine optimization efforts.

Niche listings from niche directories also prove to be beneficial. These can provide you with quality and specialized links. You get targeted traffic from these directories as well as quality one way links that improve your website place in search engine rankings.

When your site has been listed properly in directories, submission to search engines is not required. Search engines will automatically crawl and index your site. Before submitting to the directory do a prior check to make sure that your site is not listed there, this will avoid duplication in the directory. Each directory behaves in a different way as it sees the contents to be formatted and submitted. See that proper title and description is selected to the relevant categories as this helps to make your placement effective.

Submit to those directories that have good Google page rank and high quality traffic. Niche directories generally have categories that have the websites within the main topic area. This provides more benefit to the everyday user. Older directories carry the more weight with major search engines and also have a larger human base.

If you do not have sufficient links pointing towards your site, your website will not be found. So it is necessary to list your site in these directories. Nowadays, every online business firm and companies compete with each other to generate more and more profit.


Focus on link building strategy to get higher rank and targeted traffic for your website. Through link popularity you can analyze how popular and important your website is. Obtaining quality inbound links or back links can get you higher search engines rankings in a shorter period of time.

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Outsourcing Company Offering Search Engine Optimization Services

Many companies provide Search Engine Optimization services in the World Wide Web. Before arriving at the decision to hire the services of such a web promotion company there are many inquiries that need to be resolved. Then look at the pros and cons before a decision can be taken. There are some basic questions that you should ask before hiring the services of such a company.

These are:

1) How long the company has been providing search engine optimization services?

2) What type of websites they have promoted in the past?

3) What is the web design, web development and promotion experience of the company whose services you are going to hire. Also look at the technical background of the company. What type of programming environments do they work with?

4) Whether it is an individual consultant or the whole team providing you the services?

5) How long the company had been online?

6) Take the references of any recent successful campaigns about products or services launched by them.

7) Make sure that the optimization strategies and methods used by them fall under the best practices and techniques for the Search Engine Optimization and Search Engine Marketing industry.


8) How many Internet campaigns the company have launched with?


9) Does the company guarantee top search engine positions?


10) See the opinions of Search Engine Optimization Experts in regards to the web promotion, practices for online marketing techniques and search engine behaviors.


11) Does the company have any experience in managing pay per click, pay per click, cost per click and other bid management campaigns? What type of programs is used by them for pay per click bid management?


12) What strategies they adopt for link popularity techniques?


13) Does they understand the concept of Google page rank and how it affects the website?


14) What type of reporting and website analysis they provide to you?


15) What changes they can make in our website to improve the search engine rankings?


Looking at these web promotion facts and the bid estimates that these companies provide for the promotion tasks, you can make a selection of an appropriate Outsourcing Company. Also on comparison of it with the other companies for rates and services and looking at the pros and cons you can make a decision for your selection.

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